I'm Marco. I design 0-to-1 products for startups, and I've run one.

Product designer across 18 client products, from consumer apps to EU-funded research projects (urban mobility, city heritage). Worked on the full redesign of Twinkly, a global smart-lighting consumer brand, across design system, app, packaging and website. Built and rebuilt Figma design systems for startups including Genyo (full componentization with a product-wide redesign) and Orbit (components, tokens, documentation), with token architectures that keep UI generated by Claude Code and Copilot consistent and on-brand. WCAG 2.1 AA audits build accessibility into components by default.

Led product end-to-end for a community-driven co-living service aimed at digital nomads, from user research (40+ interviews) to UX/UI in Figma and a Framer-built site. Managed a cross-functional team of 3 with agile workflows, driving daily product and business decisions under tight resources, and validated demand with paying customers through two pilots in Portugal and Spain.

Sole designer, working with one PM: designed the patient experience of Serenis' new nutrition vertical, from kickoff to launch in about 12 weeks. Built a food diary around hunger, context and emotion instead of calorie counting. Extended the existing design system with new patterns (diary, meal entry, emotional scales) for desktop and mobile, and ran usability tests before launch.

Designed digital products from scratch across B2B and B2C, desktop and mobile, from SaaS onboarding flows to consumer apps, working embedded across multiple early-stage startups in parallel. Built Figma design systems for each product (components, tokens, documentation) built for fast iteration and consistent handoff across rotating teams, and facilitated product strategy workshops with founders, stakeholders, and developers covering discovery, naming, prioritization, and launch planning.